Farmed & Dangerous is an original Chipotle scripted comedy series for Hulu. The objective of the campaign was to strengthen Chipotle's connection to food raised responsibly by exposing the ridiculously unsustainable world of industrial agriculture. The show quickly became the most successful brand-created show on Hulu.
The show was surrounded by an extensive digital, print and social campaign. The show's star, Ray Wise, starred in a series of public service announcements on behalf of his clients in industrial agriculture.
Go behind the scenes with Mark Crumpacker and the cast and crew to learn more about the strategy and the team behind Farmed & Dangerous.